2016, will see 80 million Facebook in Indonesia. With so many users and messages appearing on the site, it is important to cut through the noise and ensure your posts reach the right people. Here are our tips to ensure your posts continue to receive high engagement ( clicks/likes and shares) and keep your page and posts appearing in your customer’s newsfeeds.
So what makes a great Facebook post?
1. Content is king. Delicious photos sell your restaurant and drive reservations. Feature a range of original material to keep your Facebook page interesting and engaging. Feature Chef's Videos & Recipes; Photos & Videos of your guests having an amazing time, etc.
2. Direct link to online reservations makes the booking process just a few clicks away for your guests. There is absolutely no need to confuse your post with email addresses and telephone numbers if you have online reservations. Keep it simple and clear.
3. Your reservations link can be direct to your own reservations page on your Website or you can use your ResDiary.com listing page.
4. Post at least once a day!
5. Timing of your post is critical to how many people will actually see it. Mid afternoons to early evening are often popular, but you do need to think which time-zone your potential guests are in.
6. Have fun with your #Hashtags! But don't overload your posts with them. Use Popular ones to relate to your audience, make jokes out of them or use a single hashtag that is associated with your brand to create awareness around a campaign you may be running. Consider hashtags that people might actually search Facebook for #Bali #Restaurants #BookWIthResDiary.
7. Within you post you can link to your Facebook page.
8. Boosting your Facebook posts can prove to be a very cost effective way to gain greater "reach" for your posts. Indonesia is still relatively cheap compared with other countries. Choose your Target Audience carefully.
Gary Hall @ResDiary, many thanks for your wisdom and co-operation.